Two very different customers
An electrician’s website serves a nervous homeowner with a hazard and a builder planning an install on the same page. The first needs a fast route to a human; the second needs proof of licensing, scope, and reliability. Design for both without making either hunt.
Lead with safety and credibility
Electrical work is trust-heavy — make the reassuring signals obvious.
- Clear click-to-call and hazard triage for anything urgent.
- Licensing, insurance, and real reviews front and centre.
- Dedicated pages for panel upgrades, EV chargers, and rewires.
- Residential vs. commercial routing so quotes are scoped right.
Escalate the dangerous stuff instantly
Sparks, burning smells, and outages are not chatbot territory. A bounded AI receptionist captures scope and contact details but routes genuine hazards straight to a person, so safety is never gated behind a form.