Accessibility is good business
An accessible site is usable by people with disabilities — and, as a side effect, faster, clearer, and better-ranked for everyone. It widens your audience, lowers legal risk, and overlaps heavily with the same choices that improve SEO and conversion.
The high-impact basics
You do not need a full audit to cover most of the value.
- Sufficient colour contrast between text and background.
- Descriptive alt text on meaningful images.
- Keyboard-navigable menus, forms, and buttons.
- Clear headings and labels so screen readers make sense of the page.
Build it in, do not bolt it on
Accessibility overlays that promise instant compliance rarely deliver and can make things worse. The durable approach is to build accessible markup from the start — which is exactly how a quality site should be built anyway.