Ask at the peak of goodwill
The best time to ask for a review is right after a job goes well, while the customer is still delighted. A day later and the moment — and the review — is usually gone. Timing beats persistence.
Make it a one-tap request
Every extra step loses reviews. Send a short message with a direct link to your Google (and Bing) review form. Build the request into your follow-up so it is automatic rather than something a busy owner remembers to do.
Respond to every review
Replying — warmly to good reviews, calmly to critical ones — signals an engaged business to both customers and search engines. It also turns a bad review into a public demonstration of how you handle problems.