Completeness is the baseline
An incomplete profile simply loses to a complete one. Fill every relevant field, choose the most specific primary category, add real photos, and keep your hours accurate — including holidays. Google rewards profiles that give searchers what they need.
Consistency across the web
Your name, address, and phone must match everywhere — the profile, your site, and directories.
- Identical NAP on your website footer and contact page.
- The same NAP on Bing Places and top directories.
- A single, canonical business name (no keyword stuffing).
Reviews are the engine
Recent, genuine reviews lift both ranking and click-through. Ask every satisfied customer, respond to reviews, and build the request into your follow-up so it happens automatically. Do not buy or fake reviews — it is against policy and it shows.